In 1999, a bold idea was born. Armed with a vision to unite the freedom and joy of 420 culture with the craftsmanship of high-quality watches, the founder of 420 Watches set out to create something entirely unique. Back then, it wasn’t about corporate strategies or flashy marketing—it was a grassroots effort, fueled by a passion and love for good times. The founder would pack up his watches, head to concerts, festivals, and pop-ups, and connect with people who shared the same desire: a desire for freedom; freedom of expression, freedom to create community, and the simple joy of being present.

That year, the name "420 Watches" was officially trademarked, securing a place in history as the only watch company with a registered trademark on 420. For over 25 years, that trademark has remained a symbol of authenticity, originality, and the idea that great times deserve to be celebrated in timeless style.

Through the early 2000s, 420 Watches became a staple at live music events, quietly building a community around the brand. It wasn’t just about selling watches—it was about connecting with people, sharing stories, and creating memories. From brick-and-mortar shops to festival fields, 420 Watches carved out a space where self-expression and community came together.

A Decade of Reflection

Over time, life got busier, and the founder stepped back from the road to focus on his family. The watches were cherished by those lucky enough to own one, but new releases became rare. The spirit of 420 Watches never faded. Loyal fans would reach out, asking when the watches would return. And the answer was always the same: “Soon.”

We’re back—better, bolder, and more inspired than ever. This is more than a comeback. It’s a celebration of where we started, what we’ve built, and where we’re headed.

Introducing The Throwback Collection

This first drop of this year marks a new chapter for 420 Watches. The Throwback Collection features three distinct designs, each crafted to celebrate the spirit of 420 culture, the joy of good times with friends, and the precision of fine watchmaking. It’s our way of blending the laid-back energy of a festival with the sophistication of a luxury timepiece—because life should be a little bit of both.

We’re not just here to sell watches. Our goal is to create a cultural movement. This is about celebrating moments that matter, about slowing down to connect with friends, and about honoring the good times that make life worth living. The Throwback Collection is just the beginning.

A Vision That Stands the Test of Time

420 Watches is more than a brand—it’s a statement. It’s a nod to the past and a promise to the future. It’s proof that quality, authenticity, and a little bit of fun can go a long way. For over 25 years, we’ve been the only watch company with a trademark on 420, but we’ve always been about more than just timepieces. We are about bringing Unity to our Community.

We’re about creating something that stands the test of time, both in style and in meaning. We’re about blending freedom with craftsmanship, nostalgia with innovation, and laid-back vibes with timeless design.

The Throwback Collection is your invitation to join a movement—a movement that started with grassroots passion and is now poised to make history again. Because at the end of the day, it’s not just about the watch you wear—it’s about the moments you create while wearing it, bringing Unity to your Community.

This is 420 Watches. This is timeless freedom.